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Why make the ‘Green Deal’ a ‘Black Deal’?

Posted on: 2012-05-19 18:57:39



The Green Deal is an innovative concept to improve the UK’s poor performing stock, create jobs, stimulate growth, and reduce harmful carbon emissions.  Why are there so many sceptics; and so many people wanting it to fail?  Industry, Government and the public need to be pulling in the same direction. This article looks at the risk of opting out of the opportunities and gives 10 facts why the Green Deal just can’t possibly fail in the overall picture:


The Green Deal, to be launched in October 2012, will revolutionise the approach to energy efficiency and carbon emission reductions in buildings. It is a new innovative financial mechanism which eliminates the need to pay upfront for energy efficiency measures.  It also provides the guarantee, under the Golden Rule, that the cost of the measures will be covered by energy savings.


The Green Deal is set to revitalise and drive a competitive and enduring market for energy efficiency; and the scale of the opportunity is vast. The other part of the programme, known as ECO, will subsidise people to insulate their homes if they can't do it without help. This will be funded through a £1.3bn-a-year charge against all of our energy bills. The energy efficiency market in Great Britain estimated to be over £8 billion.


Misinformation; half-truth; fabrication; propaganda; deception; spin; rumours!

Like a virus, all of the above is rifling our industries, professions, sectors, and trades. Killing confidence and de-stabilising the new emerging green economy.   With only a few months to go, many businesses are building their Green Deal strategic plans around utter nonsense by choosing to opt out completely believing it will never happen; or they will continue to sit on the fence.


Information; facts; truth; evidence; intelligence; statistics; figures; knowledge!

Early opters (including some who have been scarred by HIPs, EPCs and FiTs), are looking forward to a positive future.  By planning their business on all of the above, they will have access to marketing, selling and installing a broad range of measures under the Green Deal.  A good example is the 8 million properties with solid walls which need to be insulated.  In addition, there is great potential for newer and emerging technologies and as the market grows for these measures; they will be installed more cheaply and efficiently.


Which category do you want to fall into?


“The government's Green Deal is about to be reviewed by

Downing Street…...amidst fears that it will fail”



“The Green Deal is not under review. As we implement all policy,

we maintain constant dialogue with stakeholders and businesses

who have an interest in the policy. There is no question of a review.”

DECC spokesman


DECC also says any business preparing to take part in the Green Deal should be reassured the Green Deal is on track for an October launch in its current form.


With any business decision, there is always a risk to take. 

Do you reposition, reinvent, and take all the opportunities you can?   Green Deal is just one small part of the overall green economy.  Base your strategic plans on facts only – the principle facts are around fossil fuel shortages; need for low carbon technology; carbon emission reductions; fuel poverty; rising energy costs; and fuel security. 


Do you opt your business out; or sit on the fence? This means that you may miss out on the first round of opportunities and the early opters will be grabbing a market share and expanding quickly.  You may find that your traditional type of business will not fit into the new green markets.  An example of this was the traditional incandescent lamp being phased out in the UK, saving 1 million tonnes of carbon dioxide a year by 2020.


Ten Facts why the Green Deal can’t possibly fail:

  1. By 2020 the world’s low-carbon energy market will be almost three times larger than it is today.
  2. Energy efficiency will be the single largest opportunity by 2020.
  3. Renewable power has largest growth in low-carbon energy supply.
  4. A low-carbon economy will be a capital-intensive economy.
  5. Green growth is officially the third industrial revolution with 5 pillars.
  6. Green Deal will be the biggest home improvement programme since the 2nd World War.
  7. The global market for low carbon technologies is estimated to reach £4 trillion by 2015.
  8. £200 million worth of incentives for the first wave of Green Deal customers in October 2012.
  9. More than 150,000 tenants would escape fuel poverty if the coldest rented homes were improved to a basic standard of insulation and heating.
  10. Energy price rises since 2003 have increased fuel poverty levels to over 5 million households in the UK.


For more information on the Green Deal, contact:



 Green Deal Nationwide